Led by principal Paul Davidge, NOT SO GENERAL collaborates with clients to help them achieve their ideal vision for their home, workplace or commercial endeavor. Our approach is rooted in listening to the client, designing a space that fits all their needs, finding solutions to problems and ensuring that all budgets are adhered to.

With a focus on impeccable detail, fine craftmanship and, importantly, absolute functionality, the team at NOT SO GENERAL prides itself on being able to create unique, warm and design-led spaces. We are not constrained by any particular style but there is a theme throughout all of our spaces - we emphasize clean lines with comfort mixing Modern California with a touch of European aesthetic.

We offer a number of different services and can work within a variety of budgets.

Above all, customer service before, during and after all phases is paramount to Paul and everyone at NOT SO GENERAL and we are dedicated to ensuring that the client is entirely happy with the finished product of their collaboration.

For some select images of our portfolio, please click here.




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